Jerry Allocca has been a digital marketing instructor at Hofstra University Continuing Education since 2012.
About Teaching Digital Marketing
Tell me a little about the classes you teach?
At Hofstra CE, I offer several courses each semester that are designed to help both seasoned marketing professionals and novices learn how to effectively navigate the noise of digital marketing. My focus is on sharing the latest information to help students effectively use the right mix of digital marketing strategies and tools for their situation.
The topics include search engine optimization [SEO: What You Need to Know], content marketing [27 Proven Content Marketing Strategies to Get You Liked, Shared and Humming with Traffic] and analytics [How to Measure the Success of Your Digital and Social Media Efforts]. I am co-instructor of three intensive, single and multi-day courses that delve deeper into digital and social media [Digital and Social Media Marketing Intensive], video marketing [Video Marketing Intensive: YouTube and Beyond] and blogging [One-Day Blogging Intensive].
Why is it important for students to take these classes?
Digital marketing is moving at such a fast pace that it’s incredibly difficult for marketers to keep up with all the evolving changes to stay successful. I consider it my responsibility to instruct students on what’s happening now, as well at what’s around the corner, so they can stay ahead of the digital curve. I strive to be a partner in their digital marketing success and try to customize each class to my students as much as possible.
Why do you like teaching these classes?
Marketing professionals are some of the most dedicated and creative people out there – with a tremendous amount of responsibility on their shoulders. They can build a brand and generate loyal customers through their efforts. If I can help them with real-life tips and ideas that make them more effective and successful, I feel like I’ve done my job.
If you were going to offer three tips for people on the subjects you teach, what would they be?
First, I would say that it’s important to be flexible and open to change. Ten years ago, most organizations had a website and little else when it came to digital marketing. Today, you need to have a fine-tuned marketing plan with multiple digital channels to stay competitive. When you think how far we’ve come, it’s easy to see the need for staying current with the latest trends, whether they’re new social channels, search engine algorithms or mobile technologies.
Second, you have to think of your website as something that is fluid and part of a larger digital footprint. It’s not enough to just publish a few pages and forget about it. Websites require ongoing updates and additions based on feedback from users to be successful.
Third, I would say that it’s important to ask for help. Whether that’s by attending a course or obtaining outside help, you can’t go it alone. Things are changing too quickly to be able to figure it all out by yourself.
Do you have a favorite quote?
“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin
I think it really sums up how I like to teach. My courses are very hands-on with real-life guidance that the students can immediately use when they return to the office. I don’t teach marketing theory. Rather, I’m offering skills and strategies that are currently helping other marketing professionals increase their success.
About Jerry Allocca’s Career
Can you tell me a bit about your work?
I founded Connected Culture, Inc right after graduating from college. I wanted to leverage my degree in computer science along with my love of digital technology. As my business grew, I expanded my reach and began writing books, speaking at industry events and teaching classes at Hofstra University Continuing Education. I have focused on specific areas that I found were challenging for marketing professionals – strategic web design and development, search engine optimization, pay-per-click advertising and social media marketing.
I am still actively involved in the day-to-day operations of Connected Culture and lead a team of internet specialists who are focused on helping our clients, primarily marketing directors, develop attention-getting and revenue-getting digital marketing programs.
What was your favorite job?
The most rewarding job I’ve ever had is being the chief executive officer of Connected Culture. It taught me so much about so many areas of my life. It is rewarding helping organizations achieve and exceed their goals. I feel fortunate to be able to do something every day that I am passionate about. Because digital marketing is always changing, the job never gets old.
Do you do any volunteer work?
I’m actively involved in a number of charities, nonprofit organizations, business groups and trade associations, including the Public Relations Professionals of Long Island (PRPLI) and the International Association of Business Communicators (IABC). For the last five years, I’ve served as a member of the board of director of PRPLI. In 2015, I was honored to be awarded IABC-LI’s “Communicator of the Year.”
Watch Jerry speak about digital marketing HERE